[마케팅]광고strategy모델
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작성일 22-09-18 01:46
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Download : [마케팅]광고전략모델.ppt
마케팅,광고전략모델,경영경제,레포트
[마케팅]광고전략모델 , [마케팅]광고전략모델경영경제레포트 , 마케팅 광고전략모델
Download : [마케팅]광고전략모델.ppt( 58 )
설명
레포트/경영경제
광고책략모델에 대한 이해
- 8가지 모델을 중심으로
The Brief
ROI
FCB Grid Model
絆 理論
T Plan
Link Plan
Six Key Step
USP Discipline
Saatchi & Saatchi
The Brief
브리프란 압축된 양식의 책략서
Background
Brief
to Creative
and Media
Creative
Brief
Media
Brief
객관적
비판적
分析적
창조적
작성원칙
Background to
Creative and Media Brief
Client Brand Date
Key Characteristics of the Brand
Market and Brand Performance
Competitive Analysis
Previous Advertising Activity
CAP/ITCA and Other Restrictions
Job Title
Creative Brief
Client Brand Date
Campaign Requirement
Target Audience
What is the Advertising
Intended to Achieve?
The Single Minded Proposition
Substantiation for the Proposition
Mandatory Inclusions
Desired Brand Image
Timing of Creative Work Group Account Director
(To Account Group / To Client) Signature
Job Title
Media Brief
Client Brand Date
Target Audience Summary
Sugge…(To be continued )
순서
![[마케팅]광고전략모델_ppt_01.gif](http://www.allreport.co.kr/View/%5B%EB%A7%88%EC%BC%80%ED%8C%85%5D%EA%B4%91%EA%B3%A0%EC%A0%84%EB%9E%B5%EB%AA%A8%EB%8D%B8_ppt_01.gif)
![[마케팅]광고전략모델_ppt_02.gif](http://www.allreport.co.kr/View/%5B%EB%A7%88%EC%BC%80%ED%8C%85%5D%EA%B4%91%EA%B3%A0%EC%A0%84%EB%9E%B5%EB%AA%A8%EB%8D%B8_ppt_02.gif)
![[마케팅]광고전략모델_ppt_03.gif](http://www.allreport.co.kr/View/%5B%EB%A7%88%EC%BC%80%ED%8C%85%5D%EA%B4%91%EA%B3%A0%EC%A0%84%EB%9E%B5%EB%AA%A8%EB%8D%B8_ppt_03.gif)
![[마케팅]광고전략모델_ppt_04.gif](http://www.allreport.co.kr/View/%5B%EB%A7%88%EC%BC%80%ED%8C%85%5D%EA%B4%91%EA%B3%A0%EC%A0%84%EB%9E%B5%EB%AA%A8%EB%8D%B8_ppt_04.gif)
![[마케팅]광고전략모델_ppt_05.gif](http://www.allreport.co.kr/View/%5B%EB%A7%88%EC%BC%80%ED%8C%85%5D%EA%B4%91%EA%B3%A0%EC%A0%84%EB%9E%B5%EB%AA%A8%EB%8D%B8_ppt_05.gif)
![[마케팅]광고전략모델_ppt_06.gif](http://www.allreport.co.kr/View/%5B%EB%A7%88%EC%BC%80%ED%8C%85%5D%EA%B4%91%EA%B3%A0%EC%A0%84%EB%9E%B5%EB%AA%A8%EB%8D%B8_ppt_06.gif)
[마케팅]광고strategy모델
[마케팅]광고strategy모델
다.
